4 Countertop Display Tips You Should Put Into Consideration
According to marketing experts, the way that you
present your products has a great impact on how people respond to them. To have
an easy time here are tips on how to have a perfect countertop display that
will provoke people to buy from you:
Be cautious of the products that you display
It's good to note that not all products can sell on
countertop displays. For you to make sales you need to display pretty and
useful products. Experts have also been able to show that seasonal products
that people know that they will be out of the market after a short time do well
on the countertop displays. It's also recommended that you display products
that people tend to buy on impulse. Some of these include snacks, shoes, and
others.
Use the right display method
Different products do well using different display
methods. For example, jewelry does well when displayed on a countertop spinner
while plastic products do well when placed on cardboard display units. You can
place these units on top of the counter or shelf. Placing the wrong item on the
wrong display counter will result in no sales. You should work with an expert
to help you place the items at the right place.
Take advantage of color
As you might have known, different colors have
different impacts on people. Studies show that bright colors tend to attract a
lot of attention; therefore, people are drawn to your products. The studies
further show that for you to boost sales you need to use the right color for
the right product. For example, if displaying children's toys, use fluorescent
hues. You should never use the hues on women's earrings as they would make them
look cheap and tacky. The cool thing is that there is plenty of information on
the internet on the right colors to use for the different products.
Use the right countertop display boxes
Countertop display boxes come in different sizes,
shapes, and designs. For people to buy your products you should use the right
boxes. If displaying large products you need a large and sturdy box that will
hold the products without breaking.
Conclusion
These are some of the tips that you need to consider
when displaying your products using countertop displays. If your products
aren't selling, it's always recommended that you test different colors and
designs until you find the one that gives you the sales that you are looking
for.
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