4 Steps to Choosing the Best Promotional Products for Your Business
When investing your marketing dollars in custom
branded promotional products, you want to ensure that you are getting your best
return on investment. You want to look for products that serve more than one
purpose and provide continued brand exposure.
4 Steps to Choosing the Best Promotional Products for Your Business
When investing your marketing dollars in custom branded promotional products, you want to ensure that you are getting your best return on investment. You want to look for products that serve more than one purpose and provide continued brand exposure.1. Choose products that provide your company with good visibility.
The more your products are seen, the more promotional
benefit your company receives. The best promotional products are prominently
placed on everyday items, such as screen cleaners attached to mobile devices.
2. Give away products that will be used every day.
How many times have you received a piece of schwag
that you threw in a drawer or even the trash? For your promotional products to
be effective, you need to choose items that people will use over and over
again. Products that are used often and in public places will gain your brand
the most exposure for your investment.
A great example would be screen cleaner stickers for
phones and tablets, that are custom branded with your logo but people can use
to clean their electronic devices. Another example are portable USB chargers,
that have your logo on them but people can use in an emergency to charge their
devices. These are useful products that people will carry with them, hence,
increasing the amount of times your logo gets flashed around.
3. Reflect your business's reputation with high quality products.
We've all received a branded pen or notepad that fell
apart in our bag before we even left the exhibit hall. Handing out cheap
promotional products gives the impression that your company is just as cheap.
Make sure that the freebies you give away are representative of the high
quality of the products and services you provide in your business.
The best way to test a product before you decide to
pull the trigger and make an order for your event would be to get samples.
Reputable promo product companies will provide free samples and stand behind
their production. It should be crystal clear once you compare samples whether
the promo product will be a hit or a miss.
4. Think versatility.
Choose promotional products that are versatile enough
to fit every occasion you need. Whether you need giveaways for a trade show,
gifts for your employees, or tokens of appreciation for customers who visit
your office, having an appropriate product available for all occasions is key
to getting the best results for your marketing dollars.
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